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Getting Visitors To
Remain & Return

Content is almost everything. Keep it fresh, accurate and relevant to your target audience. Each page must be considered as to whether it truly provides needed content. Ask yourself this: If you printed a page from your computer and put it up on a bulletin board in a hallway, what is there about that page that would bring anyone to care about it? The same should be asked about any web page.
Strive for Ease of Use – have others test your site. 60% of e-Commerce sites have people not knowing how to finish the transaction (like how to check out their shopping cart).

Visit: http://www.psychologytoday.com (good articles on what helps visitors on the web)

Try using plug-ins and multimedia: start with a still image and ask them if they are interested. If so, give them a link to click on to let them choose. But avoid overkill on multimedia and remember flashing lights trigger migraines and seizures.

Check out a few good examples of web pages with multimedia:

  1. http://www.johnnyc.com/alternate.html (once there, click on the Sedona and the San Diego words for special effects)
  2. St. Paul’s Lutheran Church site has dynamic pages: http://www.saintpaulschurch.com/
    Contact John Christensen for more information on web hosting, web pages and getting your church information on the web: John@johnnyc.com
  3. http://www.real.com/ (home site of the Real.com, makers of multimedia software)